Saturday, March 14, 2020

Iagos play Essays

Iagos play Essays Iagos play Essay Iagos play Essay Iagos play BY Cdubya623 Iagos Play O, beware, my lord, of Jealousy! It is the green-eyed monster, which doth mock/ The meat it feeds on (1226). Before this unit, I would not have known that this quote came from one of Shakespeares plays. I would even not have understood what it meant, nor how it could set the tone for all of the tragic events that would occur to the characters in his play. Although I first read this work in middle school, I feel that I have read a completely new story reading it years later. This time around, the play as about the reasons the characters behaved the way they did, emotions, and sex, In middle school, the only thing I understood about my constantly-changing emotions was that I didnt understand them. I knew what it was like to impulsively manipulate things to work out for me, but it never came close to the depth and care that Iago took in his master plan. Iago thought far ahead in order for his deceptions to come to pass. He patiently waited for everything to unfold the way that it did. Although his antics irked me the entire play, at the end I could not help but feel omething I hadnt expected. The first time, I mindlessly hated him and was prepared to hate him again. However, instead I was able to step back and see how he masterfully put all of the mismatched pieces of the puzzle together. And this time, I felt admiration for his work. On Thursday, my group tried to focus on the reasoning behind why the characters acted the way they did. For me, it was the first time that I really began to understand Iago and his affect on the other characters. The magic of Iagos persuasiveness lay in his words and reputation. He was commonly referred to as honest Iago and never forgets to remind the one he is trying to deceive that he loves them at crucial moments throughout the story (1202, 1225). How can one who hates those he surrounds himself with hold such a reputation among them? Personally, I believe he didnt always hate them. Love and Jealousy are some of the most common causes of erratic and impulsive behavior. I believe that Iago did enjoy the others, but he is first and foremost a narcissist and advocate for himself. He wants things to go his way nd needs the attention to be upon him. When Othello became happily married and Cassio was promoted, it leaves Iago without the attention he craves. In consequence of this, he feels that he must manipulate the situation in order to get the control back. Now that I have gotten older, I understand how it feels when another is promoted over you, and how it feels when someone is too content in their love life to pay any mind to your friendship. I also understand what it feels like when I believe that a lover prefers the company of another. These experiences cause me to understand Iago more than I had ever before. Iago was a simple case of a man who needed to be alpha male and the only way that was possible was to take out the other characters in the play. However, it is better to be content and not let your mind or emotions control your deeds. Although Iago is the most interesting and multi-dimensional character, I learned in class that it is important to also question why the other characters never flawless, Shakespeare twisted their lives around in fates that we, as readers, feel that hey do not deserve. Throughout the story I wondered if he related more to Othello or Iago. My group-member RJ believed that he related more to othello. Although Othello was honest and passionate, he was manipulated by his trusted and beloved assistant, and it led to his undoing. Shakespeare was surrounded by those in the theatre world. Perhaps he felt that his fate was more controlled by those around him, and that they also pretended to care about him. However, like Othello, they were simultaneously trying to make sure that he wasnt successful in his life. On the other hand, I believe he related more to Iago, who was a mastermind and loved to control things. As a playwright/director, one must love to make things happen that should never occur and change the fates of others. It was his way of controlling the world without the whole messy death and Jail time part. Another thing that I did not understand before now were the allusions to sex. When Iago and Roderigo are outside of Brabantios house, Iago puts out a vivid picture to Desdemonas father. He explains that an old black ram/ is tupping your hite ewe and that Desdemona is making a beast with two backs (1189-90). This reading is the first time that I have ever laughed throughout one of Shakespeares plays. Perhaps the next time I read Othello, I will understand the scene with the clown on the musician (1220). Othello is a story of passion and of emotion so raw that it completely runs the characters lives. Iago was fueled by what he felt to be injustice and Jealousy, Desdemona was fueled by love and the need to please her husband, Othello by jealousy so much so that he could not think straight, and Cassio was fueled by his eed for reputation and the shame he felt. Had any one of these character ignored what their heart was telling them and instead listened to reason, the story and outcome would have been completely different. However, we are human and emotions twist us and make us who we are. So, although this story is a love story, lets remember it for what it was: a tragedy of too much heart, but not enough thought. A mistake we can all learn from. Meyer, Michael, ed. The Compact Bedford Introduction to Literature. 9th ed. Boston: 1187-1267s. print.

Thursday, February 27, 2020

Individual IMC Campaign Proposal Essay Example | Topics and Well Written Essays - 2000 words

Individual IMC Campaign Proposal - Essay Example Despite its essential services to the community, the organisation lacks popularity with the general public. The Integrated Marketing Communication campaign proposal seeks to address some of these problems and offer a tangible solution. The core objectives of this campaign are to advance the organization’s monetary donation, increase the number of its clients, advance public awareness and increase the number of volunteers. The organization also seeks to improve its online services. The integrated marketing proposal aims at the identification and execution of cooperative objectives, marketing communication objectives and the organisation marketing objectives. The selection of the most effective marcomm tools in integrated marketing proposal is necessary and demanding as it reduces the resources and time required in popularising an organisation. The integrated marketing communication proposal will also incorporate the contextual analysis, background information, marketing communi cation objectives, marketing communication strategy, communication methods, most effective marcomm tools, positioning, media, campaign message, scheduling, resources, evaluation and control. Table of Contents Executive summary 1 Table of Contents 2 Background Information 3 Communication Methods 7 Message 7 Positioning 7 Media 9 Scheduling 9 Budget 11 Budget Breakdown 11 Control and Evaluation 12 To assess the achievement of the integrated marketing communication plan, the organization is planning to evaluate each objective on its own merit. The organization is as a result proposing to use daily assessments on the clients served, volunteer hours, and cash intakes to evaluate the organization’s monetary and non-monetary revenues. The managers are expected to fill the daily assessment form for evaluation and analyses by the stakeholders. The data will be compiled at the end of each month. The organization will also use survey method to evaluate the development in public awarenes s. In this strategy, the organisation intends to use previous survey report as the main baseline for the evaluation. The plan will be rated as effective if the organisation’s popularity is rated to be at least 17 % higher than the previous number. The organizers will compare and contrast the current data with the previous data to examine the success of the plan. 12 Members of the public will be given a questionnaire to fill some questions regarding the organisation’s goals and objectives. To mitigate the possibilities of printing errors and the cost of distribution, the organization will rely on online services in the analysis of the public awareness progress. The organization will also employ online services to evaluate the effectiveness of the media coverage and social media services. Online clients will be served with online questionnaires to examine their satisfaction with the organisation service delivery. In addition, the organization is intending to use Google A nalytic Free Service to collect and evaluate its post website developments. The core aim of these evaluation measures is to evaluate the success of the plan and offer the most effective improvement recommendations. 12 References 14 Background Information The core aim of having a comprehensive integrated marketing communication International Women’

Monday, February 10, 2020

Coca cola gb marketing and economic strategy Assignment

Coca cola gb marketing and economic strategy - Assignment Example UK’s market is very competitive; therefore, there is need for campaign that would increase their customers’ engagement with the brand. Therefore, an online campaign starring a celebrity will allow the audience to know that Coca-Cola is a drink for every people (Young, 2014). The online platforms that could air this campaign are Facebook and Twitter. Coca Cola could stream this campaign in these platforms. Additionally, after streaming of this campaign, Coca Cola could show behind the scenes looks at the company, question-and answer posts, and thoughts about the drink. The hope is to bring Coca Cola close to the people, and to build trust with the customers (Sorenson, 2012). The celebrity used in the campaign has to give his/her testimonial after drinking Coca Cola. Giving a testimonial will add credibility to Coca Cola’s products. Definitely, studies indicate that people desire the same drink as their favourite celebrities (Suttle,

Friday, January 31, 2020

Impact of escalating gas prices on the U.S. Essay Example for Free

Impact of escalating gas prices on the U.S. Essay The oil prices have been creeping higher in the recent past and the current gas market conditions in the United States of America are very uncertain as well as unstable which has further led to a lot of negative effects on the gas consumers. The gas prices have been rapidly escalating in the American markets which have led to the amplification of the medium term economic effects. The American economy’s prosperity remains at risk for as long as the oil prices in the country remain very high and also unstable. The increasing oil prices in America also quantitatively affect the country’s macro economy. The impact of the escalating oil prices on the US economy The oil prices in America remain a very important determinant in the overall performance of the country’s economy. It is also important to note that the overall increase in the oil prices in America has further led to a transfer of income from the American economy to the exporting countries through a trade shift. In America the degree of the direct effects of a specified gas price is highly determined by the share of the oils’ costs in the income of the country and also the ability of the gas users to reduce their personal consumption and wholly change from the gas to other alternatives. The increasing gas prices in America has also highly affected the rate of inflation since in most of the times the consumer price index has been on the increase and this clearly shows that there is a correlation between the oil prices movements and the changes which occur in the rate of inflation. This then clearly stipulates that the increasing oil prices in America further drive up the imported oils costs and in general terms the rate of inflation. (Anne, 2007) With the worlds demand for oil rapidly increasing and the oil supplies very limited, then the American economy is more likely to suffer the damage in the short as well as long-term. The high oil prices in America are amongst the key factors which have made many economists to scale back their predictions for the country’s economic growth in the present year. The country’s economic growth rate has highly reduced because of the increasing oil prices and this has resulted to a growing rate of unemployment in America. (Brown, 2004) The gasoline prices in America are expected to even hit new highs since the American refineries are currently producing as much gasoline as they can include other oil products. In the larger picture the American authorities have not built any new refineries or even upgraded the old ones because of the environmental and the regulatory concerns. If the oil supplies were to greatly increase then the supplies of the major oil products would not substantially grow and thus the gas prices and the other refined products would stay very high. (Harvey, and Ted, 2007) The higher oil prices in America also highly spurs inflation and this further leads the federal reserves to push the interests rates up and this in turn causes the car loans the mortgages and the credit cards to become much more expensive than they already are. This whole issue sends a lot of ripples through the financial markets in America. The rising rate of inflation tends to highly affect the bond prices which further reduces the economic growth that could help in keeping the interests rates down. When the gas prices go up then the bond prices also go up because the economic growth rate is very slow but this does not similarly apply to the stock markets. On the other hand the high gas prices have a negative impact on the stock markets as this leaves the consumers with very little monies to spend as this also undermines the corporate earnings which are key to the prices in the stock markets. The depreciating US dollar has contributed to the escalating gas prices which are partly based on the dollars value. Source: Anne, F. (2007): Comparison of US gasoline Vehicle Fuel prices in the U. S. Pedant Centre on Global Climate Change, Washington In America the hurricane threats to the oil platforms, the labor strikes, the terrorist threats and the fires at the oil refineries and also other problems which are short lived they all are not wholly responsible for the escalation of the gas prices. They however push the gas prices higher but they are not the fundamentals in causing the high escalating gas prices. (Department of Transportation National Highway Traffic Safety Administration Office of the Chief Counsel 2006) Currently there has been an increasing speculation in the oil market globally and therefore there is an increase in the American gas prices and this could extend into the long term. America has the highest and the largest oil demand so far in the world and therefore the depleting domestic production and also the expanding demand by the oil consumers in the US further leads the country to import oil from the foreign countries. This dependency then has made the country very vulnerable to any disruptions in the oil supplies. In America the increasing gas prices makes the other unconventional sources of oil very attractive to the businesses. For the working class in America that includes those who earn their living without any benefits and also those who have older vehicles with an average of less than 20 MPG, they are usually faced with several alternatives. They commute by using the public transportation, the light rail, the rapid transit as well as the bus, they also carpool, scooter, motor cycle, walk or even bicycle or even relocate to the inner city if one resides in the areas that are suburban. Surprisingly many businesses are also moving away from the 24 hour operation since the higher gas prices are highly discouraging the lifestyle trends of the past. Some restaurants and also cafes are also closing down very early and they are well known for their 24 hour operating cultures. The airlines have also been heavily affected by the same and they have not been left out in introducing the fuel surcharges or they can even scale back their operations in efforts to trim the fuel costs which are spiraling. The high gas prices has also affected the schools in many districts and particularly the large school bus fleets have reduced since the schools can no longer maintain to run the high fuel costs of the buses. The ongoing gas hike in America has worried very many people especially the consumers who are spending so much The American economists further state that if the Americans will have to spend more money on their gas consumptions then they will definitely have very little money that is left for to spend on the other goods and services. Also as the gas prices go up then the prices of other goods and services especially the foods also go up. The gas prices in America are highly affected and driven by the costs of the crude oil and the escalating oil prices in America are being attributed to the to the high Americans demand . An example of this is that during the summer vacation seasons most of the American family’s require more gas since they use their vehicles for the long trips. (Bearn, 2003) Conclusion There are many reasons that lead to the increased gas prices in America and also the decrease in oil supply. This has been partly because of the Middle East’s growing turbulence and it is the world largest oil producing region in the world. In the hurricane Katrina scenario the supply flow from the gulf coast offshore rigs which is the largest oil source in America for the domestic market was heavily crippled. This further led to the a temporary shut down of two major on shore pipelines and also at least 10% of the country’s refining capacity was not in operation in the storms wake. In America despite the increase in the gas supplies the prices have continually raised at a very fast rate than in the past and this has further led to an increased discussion on the theory of the peak oil and a future possibility that would see the supply of oil highly reducing. Some experts say that even though the oil supplies themselves are not reduced the easily accessible light sweet crude sources have almost been exhausted and in the future the Americans will depend on the more expensive sources and alternatives to the heavy oil. (Anne, 2007) The united states of America always keeps about 700 million crude oil gallons for storage to cover far any national emergencies but this reserves have gone down to 650 million gallons as more oil is being diverted from the reserves to the markets at large. Reference: Standard Poors DRI, The U. S. Economy, issues 2000/12, 2001/1, 2001/2 and 2001/3. WEFA, US Outlook, issues December 2000, and January, February and March 2001 Brown, S. (2004): U. S. Gasoline Prices on the Rise Once Again, Federal Reserve Bank of Dallas Expand Your Insight, May http://www. dallasfed.org/eyi/usecon/0405gasoline. html ASEAN Competitiveness Study, McKinsey Company, August 2003 Higher Global Oil Prices Implications for Asia in 2005, Asian Development Bank, 2005 http://www. adb. org/Documents/Books/ADO/2004/update/part030200. asp Developing Asia and the World, Asian Development Bank, 2005, http://www. adb. org/Documents/Books/ADO/2004/update/part010000. asp Higher Global Oil Prices Implications for Asia in 2005, Asian Development Bank, 2005 http://www. adb. org/Documents/Books/ADO/2004/update/part030200. asp Switch it Off, The Asia Section, The Straits Times, June 2, 2005

Wednesday, January 22, 2020

Corporate Average Fuel Economy Essay -- essays research papers

Corporate Average Fuel Economy   Ã‚  Ã‚  Ã‚  Ã‚  The foreshadowed Market Failures of the mid 1970's gave way to Corporate Average Fuel Economy, regulation which would call for new standards in automobile fuel efficiency. The market failures hinged on a number of outside variables which could have had a drastic effect on domestic markets.   Ã‚  Ã‚  Ã‚  Ã‚  Resource Scarcity drove the American public to call for a more efficient means of managing its resource use due to a) oil embargos on nondomestic products and b) skyhigh prices at the pump.   Ã‚  Ã‚  Ã‚  Ã‚  Conservation of the world's non-renewable resources cams to the foreground with a) higher pump prices and b) forecasted resource expenditure before the year 2000.   Ã‚  Ã‚  Ã‚  Ã‚  With Corporate Average Fuel Economy in place the market failures should be partially alleviated and pressures due to restricted international resources should subside. The regulated fuel efficiency should allow the market to resume its national flow and regain stability without further manipulation.   Ã‚  Ã‚  Ã‚  Ã‚  Reliance on imported fuels would be minimized because of the a) decreased demand for fuel consumption and b) lowered fuel demand allowed for domestic producers to meet the basic needs of the public.   Ã‚  Ã‚  Ã‚  Ã‚  Maximum fuel efficiency would a) cut the amount of fuel consumption thus nullifying high pump prices and b) raise the level of conservati...

Tuesday, January 14, 2020

Nicomachean Ethics

â€Å"The Function Argument† is Aristotle’s proposal that the function of being human is the soul’s aspiration for reason.   Aristotle says, If we declare that the function of man is a certain form of life, and define that form of life as the exercise of the soul's faculties and activities in association with rational principle, and say that the function of a good man is to perform these activities well and rightly, and if a function is well performed when it is performed in accordance with its own proper excellence–from these premises it follows, that the Good of man is the active exercise of his soul’s faculties in conformity with excellence or virtue, or if there be several human excellences or virtues, in conformity with the best and most perfect among them (Book I, Ch. 7 PP Nic.+Eth.1098a14-15) Aristotle’s argument essentially stems from chaos.   It is the reaction to a chaotic world where there are many options but very few results.   He is basically recognizing that it is one’s duty to make rational sense out of the world with which they most immediately identify.   In other words, one must find their purpose, or as Aristotle calls it, their â€Å"souls faculties†, and then perform the divine duties of this purpose to the best of their ability.   Therein lies the challenge. The entire purpose of Aritstotle even mentioning this can be found in the challenge of one performing at the height of their craft.   For one to know what they are good at is simply not enough.   Aristote argues that once one has singled out their purpose, they must act on it to the full extent that they are capable.   This is the path to excellence.   Aristotle says, â€Å"the highest good will be the final goal of purposeful striving, something good for its own sake (4). This final good for human beings is eudaimonia (happiness), which is always an end in itself. (6; 15)†Ã‚   This statement cuts to the core of his argument basically acknowledging that to strive for good for its own sake is to actualize the good nature of one’s purpose.   He identifies this purpose as happiness.   This is a vague goal, because happiness is an abstract concept, and the exactness of it is entirely dependant on the person pursuing it.   But, key in the statement is the realization that if one does as Aristotle advises and they aspire to perfectly carryout the will of their soul (the work they were designed to perform), than they will committing the most reasonable and rational act. â€Å"To act in accordance with reason is a matter of observing the principle of the mean relative to us (finding the appropriate response between excess and deficiency in a particular situation).†Ã‚   This denotes an emphasis on moderation.   When Aristotle refers to â€Å"the principle mean relative to us† he is acknowledging that everyone is different and that individuals must free themselves first from believing their portions are in association with those of everyone else, second from the desire to overindulge. Aristotle rejects Plato’s teachings about Forms in his Nicomachean Ethics because he doesn’t believe the otherworldly aspect of Plato’s theory.   Plato assumes that the human mind contemplates a specific object and its abstract eternal form separately, and he sees this as proof that they both exist separately.   Aristotle argues that just because one can separate forms from objects in their mind it does not mean that they are separate.   Aristotle organizes his critiques of Plato’s Forms in a list of six main arguments three of which he titles: (2) Problems in the Current Beliefs About Moral Strength and Moral Weakness, (5) Moral Weakness and Brutishness (6) Moral Weakness in Anger. In Problems in the Current Beliefs About Moral Strength and Moral Weakness, Aritstotle points out Socrates view that one can not commit an immoral act knowingly.   He talks about the blameless aspect of moral weakness, which he basically opposes and views as opinion. The problems we might raise are. [As to (3):] how can a man be morally weak in his actions, when his basic assumption is correct [as to what he should do]? Some people claim that it is impossible for him to be morally weak if he has knowledge [of what he ought to do] Here it is clear that Aristotle basically feels the term morally weak should not be applied to those who have an understanding of their moral responsibility but lack the willingness to accept it. In Moral Weakness and Brutishness, Aristotle argues that brutishness can not be classified as moral weakness.   He basically constitutes brutishness as habitual wicked acts that aren’t committed in a conscious manner but as the result of disease or cultural tradition. He describes this best when he says, the female who is said to rip open pregnant women and devour the infants; or what is related about some of the savage tribes near the Black Sea, that they delight in eating raw meat or human flesh†¦these are characteristics of brutishness (pg 228, line 20-25).   Aristotle is very devout in pointing out that as heinous as these acts are these individuals are in a culture where they have no sense that what they are doing is wrong.   He makes this same connection with homosexuality, which he says is often the product of sexual abuse. Aristotle’s argument corresponds with his position on the many and the wise in the sense that he is arguing individuals stay true to their personal nature.   His argument pertaining to the many and the wise is basically that the wise are often find themselves in direct opposition to the many.   Their views are always contrary to popular opinion.   This argument would be the rationale behind the initiative for one to go out on their own and follow the path of their true nature as opposed to the crowd.   It is also a good rationale behind questioning the crowd.   It is a message that promotes free thinking. Ins sum, despite the intent of Aristotle’s argument on function, it does have its weak spots.   Aristotle says, â€Å"Every art or applied science and every systematic investigation, and similarly every action and choice, seem to aim at some good; the good therefore, has been well defined at that at which all things aim† (1094a).   The problem with this statement is that Aristotle argues that all things aim at the good which is a decree that everything and everyone has positive purpose.   He also stresses a value in community, arguing to improve the quality of life of those out there living and disregarding those who seclude themselves. The problem with Aristotle’s statement arises when one realizes he is trying to force a specific type of divine destiny on people.   While it is true that people can be gifted at positive things that nourish humanity, they can also have talents that degrade or bring down communities as well. Essentially Aristotle might argue that everyone has a function to coincide with the function of society, but it would be arrogant to assume there is no one alive whose sole talent is to earn money, or eat the most hot dogs, or even look attractive.   Essentially Aristotle is arguing that we must lead a life that is influential.   While it is inspiring to imagine that all people have a good purpose in life, society fails to imply the same message. Work Cited Nicomachean Ethics: Aristotle with an introduction by Hye-Kyung Kim, translated by F.H. Peters in Oxford, 1893. (Barnes & Noble, 2004)